Workshop: Basics of Exporting

Export workshop



The Tejara Center

Basics of Exporting

Tuesday, December 15, 2015

Workshop Overview
This seminar will cover U.S. Commercial Service Resources and services for exporters, how to choose target markets, sales and distribution considerations, risks and regulations, free trade agreements (FTAs), finance and insurance.
(Participants are encourage to bring their laptops to the workshop; Wi-Fi available
Who Should Attend?

Business owners who are interested in international trade
Business owners looking for new markets for their product
Business owners looking to train employees on the dynamics of the export process

Location:Tejara Center
10415 West Warren Avenue
Dearborn, Michigan 48126
Fee: Free, but must register at
Time:8:30 AM

(Light refreshments & registration begin) to 12:00 PM
Program begins promptly at 9AM

Jennifer Moll
International Trade Specialist at U.S. Department of Commerce

John O’Gara
Regional Manager at U.S. Small Business Administration

Modern Marketing

If I were to ask you what is the means of promotion of businesses most marketers say is the best, what you you guess? Television Advertising? Radio? Periodical ads like newspapers or magazines? billboards?

According to a survey conducted by the Econsultancy and Oracle Marketing Cloud, the top three are Websites, Email and Social Media. Incidentally, the top eight marketing methods were something to do with the internet!

See the article at  .

Why do people send you so much email, dare I say, spam? Because it works!

An email campaign is not as involved as you might think. There are sites like Constant Contact, MailChimp and DirectIQ that make sending out promotional email easy, even fun. Best of all, you can do it all for free!

These services provide templates of all sorts that are simple to modify for your own message and purpose. They also can tell you how many of your emails were delivered, how many opened, how many time they were opened and when, how many recipients clicked to your site and more. They will also protect you from inadvertently send legally defined spam. By doing that, they will do their best to get your messages past spam filters. Finally, they will save your email template so that you can use it again without having to recreate it. They will manage your list of emails, removing emails that of people who request getting off of your list. They provide a “widget” that you can put on your site so that people can sign up to relieve your emails.
If you want to see an interesting infographic regarding email marketing, check out this link to

If you need to jump-start your business or go a little father in your marketing efforts, consider email campaigns.

Gary Farmer
Moose Loose LLC
MIACC Member

Learn SEO and Social Media

As a business professional, you know the importance of marketing. Two of the best ways available to everyone these days Website Search Order Optimization (SEO) and Social Media (SM).

Search Order Optimization

SEO is about making your website easy to find and index by Google, Bing and all the other Search Engines. By simple strategies, you can make your site rise to the top of searches.
With the recent changes at Google, most of the “old tricks” no longer work for you. In fact, they may actually be hurting your ability to be found! The major search engines strive to deliver just the quality and authoritative content being searched for. They have changed their algorithms to meet that goal. Now the things that count are:

  • How many other sites link to yours
  • How long people stay on your site
  • How your images are prepared
  • How mobile friendly is your site (responsive)
  • How many original pictures you use (no borrowing from Google Images. They know.)
  • How your navigation is laid out
  • The professionalism of the code that makes up your site!
  • How accessible is your site to the handicapped visitors
  • How you set up the hierarchy of your information
  • Server directory structures
  • How original is your content (no copying and pasting)
  • How many internal links
  • The words that people click on to navigate

You can see that these things are not easy to present unless your site is top of the game. That’s what they are looking for. Only the best sites out.

Social Media

Social media involves all those sites like FaceBook, Twitter, Pinterest, LinkedIn, YouTube, mass emailing and the bazillion other SM platforms out there. On those sites, you don’t make direct sales, but you build relationships with your customers. You present your philosophy, present tips and tricks, your answer concerns and do all those things that make people trust you and, frankly, like you!

A Resource for DIY

I am not going to kid you. This is all very time consuming. Yet all the major companies, non-profits and politicians are doing it. Why? Because it works!

I teach all of this at Specs Howard School of Media Arts. I have found that even with my interest in these subjects, it is very difficult to keep up with all of the platforms and changes. But I want my students to have access to the latest in the field. therefore, I created a blog of sorts where I publish links to articles,  tutorials, and tools that help them stay current. Every day, I put several links to pertinent websites. I filter through hundreds of newly published helps so that they don’t have to waste time searching (they have too much homework).

As I was doing that for them, it occurred to me that the site might be helpful to the Irish-American business community that gathers here on this site. So I thought it might be a good idea to share the link to this blog.

you can go to to access this information. If you prefer, you can also get the same at (@moosezoo).

There is a lot to know and do, but these short articles are ideal for helping you make whatever improvements you have time for. You may find that you can increase traffic to your site and get more conversions doing a little here and a little there.

Gary R. Farmer
Moose Loose LLC
Member MIACC



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