Workshop: Basics of Exporting

Export workshop



The Tejara Center

Basics of Exporting

Tuesday, December 15, 2015

Workshop Overview
This seminar will cover U.S. Commercial Service Resources and services for exporters, how to choose target markets, sales and distribution considerations, risks and regulations, free trade agreements (FTAs), finance and insurance.
(Participants are encourage to bring their laptops to the workshop; Wi-Fi available
Who Should Attend?

Business owners who are interested in international trade
Business owners looking for new markets for their product
Business owners looking to train employees on the dynamics of the export process

Location:Tejara Center
10415 West Warren Avenue
Dearborn, Michigan 48126
Fee: Free, but must register at
Time:8:30 AM

(Light refreshments & registration begin) to 12:00 PM
Program begins promptly at 9AM

Jennifer Moll
International Trade Specialist at U.S. Department of Commerce

John O’Gara
Regional Manager at U.S. Small Business Administration

Modern Marketing

If I were to ask you what is the means of promotion of businesses most marketers say is the best, what you you guess? Television Advertising? Radio? Periodical ads like newspapers or magazines? billboards?

According to a survey conducted by the Econsultancy and Oracle Marketing Cloud, the top three are Websites, Email and Social Media. Incidentally, the top eight marketing methods were something to do with the internet!

See the article at  .

Why do people send you so much email, dare I say, spam? Because it works!

An email campaign is not as involved as you might think. There are sites like Constant Contact, MailChimp and DirectIQ that make sending out promotional email easy, even fun. Best of all, you can do it all for free!

These services provide templates of all sorts that are simple to modify for your own message and purpose. They also can tell you how many of your emails were delivered, how many opened, how many time they were opened and when, how many recipients clicked to your site and more. They will also protect you from inadvertently send legally defined spam. By doing that, they will do their best to get your messages past spam filters. Finally, they will save your email template so that you can use it again without having to recreate it. They will manage your list of emails, removing emails that of people who request getting off of your list. They provide a “widget” that you can put on your site so that people can sign up to relieve your emails.
If you want to see an interesting infographic regarding email marketing, check out this link to

If you need to jump-start your business or go a little father in your marketing efforts, consider email campaigns.

Gary Farmer
Moose Loose LLC
MIACC Member

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