As a business professional, you know the importance of marketing. Two of the best ways available to everyone these days Website Search Order Optimization (SEO) and Social Media (SM).
Search Order Optimization
SEO is about making your website easy to find and index by Google, Bing and all the other Search Engines. By simple strategies, you can make your site rise to the top of searches.
With the recent changes at Google, most of the “old tricks” no longer work for you. In fact, they may actually be hurting your ability to be found! The major search engines strive to deliver just the quality and authoritative content being searched for. They have changed their algorithms to meet that goal. Now the things that count are:
- How many other sites link to yours
- How long people stay on your site
- How your images are prepared
- How mobile friendly is your site (responsive)
- How many original pictures you use (no borrowing from Google Images. They know.)
- How your navigation is laid out
- The professionalism of the code that makes up your site!
- How accessible is your site to the handicapped visitors
- How you set up the hierarchy of your information
- Server directory structures
- How original is your content (no copying and pasting)
- How many internal links
- The words that people click on to navigate
You can see that these things are not easy to present unless your site is top of the game. That’s what they are looking for. Only the best sites out.
Social media involves all those sites like FaceBook, Twitter, Pinterest, LinkedIn, YouTube, mass emailing and the bazillion other SM platforms out there. On those sites, you don’t make direct sales, but you build relationships with your customers. You present your philosophy, present tips and tricks, your answer concerns and do all those things that make people trust you and, frankly, like you!
A Resource for DIY
I am not going to kid you. This is all very time consuming. Yet all the major companies, non-profits and politicians are doing it. Why? Because it works!
I teach all of this at Specs Howard School of Media Arts. I have found that even with my interest in these subjects, it is very difficult to keep up with all of the platforms and changes. But I want my students to have access to the latest in the field. therefore, I created a blog of sorts where I publish links to articles, tutorials, and tools that help them stay current. Every day, I put several links to pertinent websites. I filter through hundreds of newly published helps so that they don’t have to waste time searching (they have too much homework).
As I was doing that for them, it occurred to me that the site might be helpful to the Irish-American business community that gathers here on this site. So I thought it might be a good idea to share the link to this blog.
There is a lot to know and do, but these short articles are ideal for helping you make whatever improvements you have time for. You may find that you can increase traffic to your site and get more conversions doing a little here and a little there.
Gary R. Farmer
Moose Loose LLC