Modern Marketing

If I were to ask you what is the means of promotion of businesses most marketers say is the best, what you you guess? Television Advertising? Radio? Periodical ads like newspapers or magazines? billboards?

According to a survey conducted by the Econsultancy and Oracle Marketing Cloud, the top three are Websites, Email and Social Media. Incidentally, the top eight marketing methods were something to do with the internet!

See the article at www.directiq.com  .

Why do people send you so much email, dare I say, spam? Because it works!

An email campaign is not as involved as you might think. There are sites like Constant Contact, MailChimp and DirectIQ that make sending out promotional email easy, even fun. Best of all, you can do it all for free!

These services provide templates of all sorts that are simple to modify for your own message and purpose. They also can tell you how many of your emails were delivered, how many opened, how many time they were opened and when, how many recipients clicked to your site and more. They will also protect you from inadvertently send legally defined spam. By doing that, they will do their best to get your messages past spam filters. Finally, they will save your email template so that you can use it again without having to recreate it. They will manage your list of emails, removing emails that of people who request getting off of your list. They provide a “widget” that you can put on your site so that people can sign up to relieve your emails.
If you want to see an interesting infographic regarding email marketing, check out this link to business2community.com

If you need to jump-start your business or go a little father in your marketing efforts, consider email campaigns.

Gary Farmer
Moose Loose LLC
MIACC Member

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